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5 Rock Solid tips for proposal success 5 Rock Solid tips for proposal success

I’ve been involved in proposal writing and review for over 15 years for all kinds of industries from the legal field to oil and gas, and from marketing to education. I’ve been a team member … Continue Reading..

It’s not over until it’s over It’s not over until it’s over

I love the game of football – not just as a spectator, but as a player. Being a proud Patriots fan, I sported my newly acquired “Wifey” jersey with #17 (the date of my recent … Continue Reading..

What I’ve learned after 2 years in business What I’ve learned after 2 years in business

Looking back at my Year 1 lessons (What I’ve learned after 1 year in business), I realize how far we’ve come with this business but also how many more learnings are likely still ahead.Wrapping up … Continue Reading..

Everybody Jump on the Industry Bandwagon Everybody Jump on the Industry Bandwagon

Having specialized in technical marketing for B2B companies, a frustration I’ve shared with my clients is an unwillingness of E&P companies to lend their name in support of the successes enabled by oil and gas … Continue Reading..

Marketing Lessons from a Kid in a Sloth Costume Marketing Lessons from a Kid in a Sloth Costume

Halloween preparations started early October for us this year. My son came to me, bugging me to buy him a sloth costume, and he made it easy. The website was pulled up, the costume size … Continue Reading..

How to Create Targeted B2B Content Marketing Materials How to Create Targeted B2B Content Marketing Materials

One challenge I’ve seen B2B companies face when building out a suite of marketing materials is the sheer volume of content they have to describe their offering. Technical products and services require a lot of … Continue Reading..

Dear Client: I’d like to modify my answer Dear Client: I’d like to modify my answer

A few years ago, I met with a client who was extremely busy and was struggling with all the demands of his time. He asked me for ideas on how he could focus on marketing … Continue Reading..

Dear Peyton: For marketing success, speak to one person Dear Peyton: For marketing success, speak to one person

With the explosion of social media, there is a huge push to have a marketing message that goes viral – one that resonates with a huge audience and is seen around the world. For those … Continue Reading..

What are gravitational waves anyway? What are gravitational waves anyway?

This is a remarkable time in science. For the first time, we know that gravitational waves exist after being theorized 100 years ago by Einstein.As a self-proclaimed science geek, I’ve paid close attention to the news … Continue Reading..

H2H – the massive success of the #BellLetsTalk campaign H2H – the massive success of the #BellLetsTalk campaign

I heard a term recently that summarizes where I think every business person should go with their marketing. The term is H2H – or Human to Human.As a long time marketing professional in the business … Continue Reading..