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We’re Hiring an Account Director We’re Hiring an Account Director

GridStone Marketing is seeking an Account Director to join our growing team. The role of Account Director is a key position within our company and we are excited to have a dynamic, engaged person join … Continue Reading..

Marketing Metrics – Where to Begin? Marketing Metrics – Where to Begin?

If my scientific training has taught me anything, it’s if you want to measure something – you need to start with a baseline. Most of the B2B clients that we work with already have some … Continue Reading..

To the Unsung Heroes of Industry To the Unsung Heroes of Industry

I’ve worked in the business-to-business (B2B) space my whole career and one thing I’ve seen over the years is that some of the most amazing companies are the ones you’ve never heard of. When marketing … Continue Reading..

5 Rock Solid tips for proposal success 5 Rock Solid tips for proposal success

I’ve been involved in proposal writing and review for over 15 years for all kinds of industries from the legal field to oil and gas, and from marketing to education. I’ve been a team member … Continue Reading..

It’s not over until it’s over It’s not over until it’s over

I love the game of football – not just as a spectator, but as a player. Being a proud Patriots fan, I sported my newly acquired “Wifey” jersey with #17 (the date of my recent … Continue Reading..

What I’ve learned after 2 years in business What I’ve learned after 2 years in business

Looking back at my Year 1 lessons (What I’ve learned after 1 year in business), I realize how far we’ve come with this business but also how many more learnings are likely still ahead.Wrapping up … Continue Reading..

Everybody Jump on the Industry Bandwagon Everybody Jump on the Industry Bandwagon

Having specialized in technical marketing for B2B companies, a frustration I’ve shared with my clients is an unwillingness of E&P companies to lend their name in support of the successes enabled by oil and gas … Continue Reading..

Marketing Lessons from a Kid in a Sloth Costume Marketing Lessons from a Kid in a Sloth Costume

Halloween preparations started early October for us this year. My son came to me, bugging me to buy him a sloth costume, and he made it easy. The website was pulled up, the costume size … Continue Reading..

How to Create Targeted B2B Content Marketing Materials How to Create Targeted B2B Content Marketing Materials

One challenge I’ve seen B2B companies face when building out a suite of marketing materials is the sheer volume of content they have to describe their offering. Technical products and services require a lot of … Continue Reading..

Dear Client: I’d like to modify my answer Dear Client: I’d like to modify my answer

A few years ago, I met with a client who was extremely busy and was struggling with all the demands of his time. He asked me for ideas on how he could focus on marketing … Continue Reading..