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It’s not over until it’s over It’s not over until it’s over

I love the game of football – not just as a spectator, but as a player. Being a proud Patriots fan, I sported my newly acquired “Wifey” jersey with #17 (the date of my recent … Continue Reading..

What I’ve learned after 2 years in business What I’ve learned after 2 years in business

Looking back at my Year 1 lessons (What I’ve learned after 1 year in business), I realize how far we’ve come with this business but also how many more learnings are likely still ahead.Wrapping up … Continue Reading..

Everybody Jump on the Industry Bandwagon Everybody Jump on the Industry Bandwagon

Having specialized in technical marketing for B2B companies, a frustration I’ve shared with my clients is an unwillingness of E&P companies to lend their name in support of the successes enabled by oil and gas … Continue Reading..

Marketing Lessons from a Kid in a Sloth Costume Marketing Lessons from a Kid in a Sloth Costume

Halloween preparations started early October for us this year. My son came to me, bugging me to buy him a sloth costume, and he made it easy. The website was pulled up, the costume size … Continue Reading..

How to Create Targeted B2B Content Marketing Materials How to Create Targeted B2B Content Marketing Materials

One challenge I’ve seen B2B companies face when building out a suite of marketing materials is the sheer volume of content they have to describe their offering. Technical products and services require a lot of … Continue Reading..

Dear Client: I’d like to modify my answer Dear Client: I’d like to modify my answer

A few years ago, I met with a client who was extremely busy and was struggling with all the demands of his time. He asked me for ideas on how he could focus on marketing … Continue Reading..

Dear Peyton: For marketing success, speak to one person Dear Peyton: For marketing success, speak to one person

With the explosion of social media, there is a huge push to have a marketing message that goes viral – one that resonates with a huge audience and is seen around the world. For those … Continue Reading..

What are gravitational waves anyway? What are gravitational waves anyway?

This is a remarkable time in science. For the first time, we know that gravitational waves exist after being theorized 100 years ago by Einstein.As a self-proclaimed science geek, I’ve paid close attention to the news … Continue Reading..

H2H – the massive success of the #BellLetsTalk campaign H2H – the massive success of the #BellLetsTalk campaign

I heard a term recently that summarizes where I think every business person should go with their marketing. The term is H2H – or Human to Human.As a long time marketing professional in the business … Continue Reading..

What I’ve learned after 1 year in business What I’ve learned after 1 year in business

This week marks the one year anniversary of GridStone Marketing and I’ve discovered a few things along the way. First, I now understand why someone would want to be a serial entrepreneur. I think it’s … Continue Reading..