Our Services



We provide Rock Solid marketing for technical products and services to grow your business. 

GridStone Marketing is a full-service marketing agency uniquely focused on companies that target business-to-business (B2B) audiences, such as engineering, energy, science, manufacturing, technology and more.


Launch Your Business
Launch Your Business
Describe Your Business
Describe Your Business
Track Your Business
Track Your Business
Promote Your Buiness
Promote Your Buiness
Grow Your Business
Grow Your Business
Protect Your Business
Protect Your Business

LAUNCH YOUR BUSINESS:
BRANDING AND POSITIONING

Challenge
You’ve got a great new business, product or service for the marketplace and you want to launch your brand, but you need help – with a name, logo, trademark, website and more. Where do you start?

Solution
We work closely with you to build your brand which will amplify your unique value proposition with your target audience. This includes naming, logo development and brand guidelines. We also work to protect your intellectual property through trademark registration as part of our launch package.

Benefits

  • Overall branding to launch your business, product or service line
  • Delivering a consistent messaging experience across all platforms
  • Intellectual property protection with a focus on your unique value proposition

DESCRIBE YOUR BUSINESS: 
TECHNICAL WRITING / CONTENT

Challenge
You’ve struggled to get other agencies to understand your business. You know that your target audience needs to really understand what makes your company different – how your technical expertise makes you stand out from the competition.

Solution
We have a secret weapon in-house, a technical director and co-owner – someone with a Master of Science degree and over 50 technical papers under her belt – who gets it. We learn your business, understand the technical components and then get to work writing and telling your unique story.

Benefits

  • Deep knowledge of your business and product/service lines
  • Ability to write case studies, white papers, sales sheets and more
  • Leverage every story to optimize the marketing benefits

TRACK YOUR BUSINESS: MARKETING METRICS

Challenge
You spend money on marketing but don’t really know what the results are. With a traditional marketing mix and a bit of digital thrown in, you haven’t been tracking the effectiveness of your program and so you wonder – “Is what I am doing worth it?”

Solution
We bring an integrated marketing metrics program to the table. Each program is customize to track your marketing spend tying in your sales with marketing initiatives so that you can see your results month over month.

Benefits

  • Track results of your marketing initiatives based on sales
  • Receive comprehensive monthly reports
  • Metrics review shows areas to improve and success over time

PROMOTE YOUR BUSINESS:
OUTSOURCED MARKETING

Challenge
As a small to medium-sized business, having the resources to do a good job of marketing is tough. Working with contractors is often an exercise in project management. Deciding who to hire in-house is just as hard – do you hire a junior, intermediate or senior professional? If you only have budget for one or two employees, how do you get all the skills you need?

Solution
We can help you solve the problem by acting as your outsourced marketing team. We provide numerous skillsets to deliver everything you need from a full marketing department – web, digital, content, metrics, design, video, animation, newsletters, events and more.

Benefits

  • Keep your overhead low but your marketing deliverables high
  • Receive frequent reporting and have regular meetings
  • One point of contact keeps your involvement streamlined

GROW YOUR BUSINESS:
MARKETING AND SALES STRATEGY

Challenge
The challenge many B2B companies face is that they aren’t seeing the strong sales and lead generation that they saw in the boom years. Often this is because sales efforts aren’t strongly connected to marketing and marketing efforts aren’t strongly connected to sales.

Solution
The solution we provide is to bring two strong people – one from each camp – an experienced marketing professional and a seasoned sales manager to tie marketing and sales together and create repeatable revenue-generating opportunities.

Benefits

  • Solid metrics attached to marketing
  • Stronger lead generation within the sales team
  • Pipeline management across both functional groups

PROTECT YOUR BUSINESS:
INTELLECTUAL PROPERTY / PATENTS

Challenge
You are developing a revolutionary new technology, product or service with the potential to become the go-to customer option. But how can you protect your innovation when it gets to market, and ensure that it is you –not your competitors – who will benefit from your efforts? 

Solution
We provide technical content, research and background for patents and trademarks by partnering with an Intellectual Property/Patent consultant. With our deep technical knowledge, we save our clients time and money by doing the upfront work before your patent or trademark is handed over to a lawyer for filing.

Benefits

  • With our partner, we work closely with a world renowned law firm to file every patent and trademark
  • Provide valuable advice and insight focused on your unique needs
  • Track your filing dates and provide ongoing support